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West Midlands Police Highlight DNA Traceable Liquids Scheme

West Midlands Police Highlight DNA Traceable Liquids Scheme

Following the success of crime reduction initiatives across the county using SelectaDNA traceable liquids, West Midlands Police are today highlighting the product’s use to help businesses cut crime together with Dudley’s Community Safety Partnership ‘Safe & Sound.’

A special event is being held on the Peartree Industrial Park at the premises of Orson Equipment and will be attended by the Mayor of Dudley Margaret Aston, West Midlands Police Acting Inspector Corrina Griffiths and Bob Dimmock, Community Safety Commissioning Manager of Safe & Sound.

SelectaDNA is produced by security company Selectamark and the company’s Managing Director James Brown will mark equipment belonging to car parts manufacturer Orson Equipment, which is owned by local businessman Dave Woods.

Dudley's Community Safety Partnership ‘Safe & Sound’ is made up of voluntary and public sector organisations including Dudley Metropolitan Borough Council. Bob Dimmock, who heads up the Partnership, said: “SelectaDNA is being used where there is a known problem in a bid to prevent residents or businesses being targeted.”

The use of SelectaDNA by the Police and Council, has helped Dudley become the safest borough in the West Midlands to live in, with overall crime falling by 40% in the last six years.

Mr Dimmock added: “Dudley has been the forerunner in using SelectaDNA which is now widely used amongst the other West Midlands boroughs.”

He continued: “Promoting and distributing SelectaDNA kits across the borough has contributed towards reduction in crime particularly repeat victims. The use of SelectaDNA has a multi-beneficial impact - helping to reassure vulnerable people and acting as a deterrent to would-be offenders. Its aims are also to help with identification of recovered stolen property and prosecuting offenders."

"Promoting and distributing SelectaDNA kits across the borough has contributed towards reduction in crime particularly repeat victims"

Bob Dimmock, Community Safety Commissioning Manager

SelectaDNA comes in a pot of adhesive solution which can be easily applied to any valuable items of property. It is virtually impossible to remove every trace of SelectaDNA and each trace links criminals to the crimes they commit.

Microdots in the solution contain the details of both the unique owner code and the website address for the SelectaDNA database. Police can quickly identify the owner of a marked asset via the Secure Asset Register, Selectamark’s Police and LPCB approved database and the world’s first company to be certified to LPS1224:Issue3.

Acting Inspector Corrina Griffiths of West Midlands Police said: “Our latest initiative concentrated on vulnerable and repeat business locations. This was to address an increase of metal theft within the borough to offer reassurance and reduce crime at these particular locations. Feedback from the local businesses has been very positive. This was the first time these kits had been distributed to businesses, previously they had only been used for residential properties.” 

SelectaDNA has already been used successfully in the following West Midlands Police and Safe & Sound Community Safety Partnership Operations, all resulting in reductions in crime:

Operation Identity

In 2008, The Dudley Safe & Sound Community Safety Partnership embarked upon a burglary reduction initiative to reduce residential burglaries. The outcome of this trial was a 44% reduction in offences. 

Operation Spotlight

More than 700 previous victims of crime were provided with a property marking kit. Subsequent data showed a reduction of repeat victims of residential burglary down from 6.8% (West Midlands average) to 1.7% for the borough. 

Operation Challenge

In 2013, another initiative was launched, similar to Spotlight. Again reductions in burglary dwellings, particularly amongst repeat victims were good. 

Operation Cable

Distribution of SelectaDNA catalytic converter marking kits and metal marking kits to reduce the incidents of metal theft across the borough. This scheme is ongoing. 

For further information and images contact: Angela Singleton, Press Officer for Selectamark.

Mobile: +44(0)7905 623819
Email: angela.singleton@selectamark.co.uk
Twitter: @selectadna

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