Proven to Reduce Business Robbery by up to 52%*

* Based off of a Merseyside Police trial, 2015-2016

About SelectaDNA

SelectaDNA's award-winning solutions use a uniquely coded synthetic DNA solution to mark and identify assets and criminals. There is nothing that criminals fear more than DNA evidence, which is why SelectaDNA is such an effective deterrent.

SelectaDNA offers a range of solutions to protect retail premises and make staff and customers feel safe and secure. These proven solutions can help reduce crime in stores whilst retaining that essential customer experience, providing you with an effective deterrent against theft, loss, shrinkage, robbery and personal attacks.

Our 10 Layers of Retail Crime Prevention

According to the British Retail Consortium Crime Survey, retailers lost £953 million to customer theft in 2021/2022 and there were 8 million incidents of theft over the year.

1. Intruder Detection – Intruder Sprays 
2. Deter & Prevent Crime – Window Warning Signage 
3. Stock Protection – Security Labels and DNA Property Marking 
4. Employee Protection – Defence Sprays 
5. Deter & Prevent Crime – Instore Warning Stickers 
6. Internal Theft – Gel 
7. Intruder Detection – Intruder Sprays 
8. Stock in Transit Protection – Portable Spray Units 
9. Access Point Monitoring – Access Point Alarm
10. Deter and Prevent Crime – Vehicle Warning Signage

Protecting Against Robbery & Burglary

SelectaDNA Intruder Spray is the ultimate commercial burglary and robbery deterrent, and an ideal way for businesses, shops, banks and other premises to protect their valuable stock, cash and staff. SelectaDNA Intruder Spray can be linked to intruder alarm systems, or used as a stand-alone system activated by a panic button. Once triggered SelectaDNA Intruder Spray will soak intruders in a solution containing a unique DNA code and UV tracer, when they are leaving the premises

Protecting Employees

SelectaDNA Tagging and Defence Sprays are offender marking sprays used to deter and detect personal attack and criminal behaviour. They can be used from a safe distance when other forms of conflict resolution have failed. SelectaDNA’s hand-held spray solutions are designed to deter personal attacks, prevent the escalation of situations that could lead up to them, reduce overall crime levels, and reassure communities of their safety. The spray unit works by spraying and tagging the offender with an invisible solution of unique synthetic DNA and UV marker that clings to skin and clothing for days, weeks or even months.

Preventing Shoplifting

SelectaDNA Property Marking Kits are designed to reduce theft and burglaries by coding valuable possessions with a unique DNA solution, and using warning labels/signs to keep thieves away. SelectaDNA Marking KIts contain a unique DNA signature which is then linked to the owner of the property via our secure database. The liquid also contains thousands of unique microdots, allowing the police two ways to identify marked items. If property is stolen and later found, police can link it directly with the crime scene, giving police the evidence they need to convict criminals.

Our TESA Security Labels are the most secure self-adhesive label on the market. Ideal for use as an asset label or security seal. They are resistant to extreme temperatures, tampering, abrasion, chemicals and weathering. The laser-marked labels combine security features with a highly resistant adhesive film and are available in black or silver which can provide a contrast against the item that is being marked for higher visibility. They can be used to mark company assets for asset management or stock to prevent loss.

SelectaDNA Stock Protector Sprays can be used to spray stock items in order to protect retailers aginst shop-lifiting and theft to reduce retail shrinkage. The invisible DNA spray can be sprayed onto stock items from a distance of approximately 20cm. A single bottle can easily mark 200-300 items of stock. The markings will appear blue under the UV light and provides a chain of evidence against theft.

SelectaDNA Gel is a covert transferable marker used to uniquely identify criminals tampering with indoor property or illegally gaining access to premises. The Gel is very difficult to see once applied and is specifically designed for indoor use, on surfaces such as door handles, windowsills, safes and other access points or equipment.

Protecting Stock in Transit

SelectaDNA Portable Container Sprays aid in the protection and deterring of theft from larger storage facilities such as containers and trucks. The portable spray system can be used in covert or overt operations and is fully operational within minutes. It is the ideal theft deterrent for cargo, high value goods in transit and tools and equipment in static containers. The kit is battery powered, quick to deploy, can be disarmed using a key fob and has GSM functionality.

Distribution Storage & Protection

SelectaDNA Tresspass Beads are used to identify criminals when they have illegally entered a restricted zone. They are tiny pellets made up of a water-absorbing polymer. When the tresspass beads are left to absorb, they take up the DNA solution. The Tresspass Beads are designed to break upon impact (from person or vehicle) and mark criminals with a unique UV based DNA solution, linking criminal to crime scene.

SelectaDNA Grease is a transferable, dark solution that has been specifically designed deter and prevent trespass and unauthorized access. If a thief handles marked goods, the Grease instantly transfers onto the hands and clothing, and can remain there for weeks. Each tub of Grease contains a unique DNA code and UV tracer which will flouresce blue under UV examination.

Other Retail Solutions SelectaDNA Access Point Alarm provides real-time monitoring of entry and access points. Its quick to deploy, and offers an instant alerting system to make users aware of any activity at your access points such as doors and shutters. The alarm system can be used in covert or overt operations and is fully operational within minutes. Through GSM functionality, the access point alarm can send alerts up to 5 recipients.

Deter & Prevent Retail Crime

Warning signs and stickers are a powerful deterrent, forming an important first line of defence to warn criminals SelectaDNA is being used to protect retail premises. We understand that the look and feel of a retail store is at the heart of the customer experience. With this in mind, we can offer bespoke and customised signage that fits your store and brand guidelines.

SelectaDNA Warning Signage & Stickers

"Increasing the chance of detection is critical in deterring thieves from targeting retailers. SelectaDNA provides the police with the evidence they often need to secure convictions. Retailers need assistance from technology providers to protect their stores and particularly their employees, and we are passionate about providing them with the tools to do that.”  Clair Frame, Head of Sales (UK)

Trusted By

We work with many different types of internationally recognised organisations, providing them with new and innovative ways to prevent crime.

All logos & trademarks are the property of their respective owners.

Case Study - Guarding Manchester's Retail Sites

A campaign using SelectaDNA Spray launched by Greater Manchester Police (GMP) has reduced commercial burglary and robbery by 24%.

Problem - Over a nine-month period , Greater Manchester Police’s top ten wards experienced a total of 1,612 incidents of commercial robbery and  burglary. This was resulting in significant losses for many businesses as-well as a decline in consumer confidence. Therefore, Greater Manchester Police needed to find a solution that would stop local businesses being targeted by thieves. 

Solution - As a result, Operation Guard was launched by GMP back in 2017. The overall aim is to deliver the force’s key objectives of tackling crime and anti-social behaviour, investing and delivering high quality policing services and building and strengthening partnerships. As part of the operation, SelectaDNA Intruder Sprays have been installed in vulnerab le commercial properties and retailers including Pandora, GAME and the Post Office.  

SelectaDNA Intruder Sprays provides protection against robberies, break-ins and thefts.  Once triggered the spray soaks intruders in a solution containing a unique DNA code that is visible under the UV light of police custody suites. The spray can remain on clothing and skin for weeks and is traceable back to the scene of the crime. 

Results - The results show that in the commercial burglary and robbery crime volume reduced by 24% in the wards where SelectaDNA was deployed, alongside accompanying deterrence messaging and warning signs.  

“I’m really pleased to be part of Operation Guard, staff will feel much safer knowing this product has been installed. The store generates a yearly turnover of £500,000 so it’s essential we stay protected.” - Amy Holden, Pandora Store Manager

“Operation Guard has been received very well by the GMP Command Team as an operation that highlights the impact of offender targeting and targeted deterrence messaging. Operation Guard was a force wide operation that utilised an evidence based methodology, with a view to providing an acute understand of the impact of each tactic on reducing crime, which we now have, that can inform future strategic and tactical decision making.” - Dr Ahmed Kadry, Crime Reduction Coordinator, GMP

For more information on how our security solutions can help protect your retail stores, please call us on 01689 860757 or email [email protected]