Protecting Hire Industry Assets: Tune into the HAE Podcast with SelectaDNA

The fight against tool and equipment theft in the UK hire and construction sectors continues, and SelectaDNA remains at the forefront through its ongoing partnership with Hire Association Europe (HAE). As part of this collaboration, HAE recently featured SelectaDNA in a dedicated podcast episode, now available for industry professionals to listen to. 

The podcast features James Brown, Managing Director of Selectamark Security Systems, in conversation with HAE’s Neil Bravery, exploring how SelectaDNA solutions help the hire sector reduce theft and recover stolen equipment. 

Listeners will gain insight into: 

• The history of Selectamark as a family run business and its evolution over 40 years. 

• How forensic marking technology protects assets across sectors including construction, utilities, transport and education. 

• The role of police collaboration in recovering stolen tools and equipment. 

• How forensic solutions add a critical layer of protection to make theft more difficult and aid recovery efforts. 

James highlights the importance of this approach in the podcast: 

"Having worked in the security industry for over 20 years, I know the importance of a layered approach. Nothing can completely prevent theft on its own, but forensic marking adds a crucial layer, making it much harder for thieves to profit. As more hire companies adopt this technology, we can break the chain from theft to resale and significantly reduce these crimes over time." 

The episode provides both inspiration and actionable knowledge for hire companies looking to strengthen their asset protection strategies. From small tradespeople to major construction firms, the insights shared demonstrate how forensic marking can make theft harder, support recovery and contribute to safer industry practices. 

The podcast highlights the ongoing collaboration between HAE and SelectaDNA, demonstrating our shared commitment to supporting the hire industry with innovative crime prevention solutions, enhancing resilience and helping businesses protect their valuable assets. 

Listen to the podcast here: HAE EHA Interview Podcast with Selectamark