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Flying The Flag For DNA

SelectaDNA distributors from around the world gathered in the wonderful setting of Butchers’ Hall in the City of London for the second biennial SelectaDNA Distributors Conference.

Over the course of two days, members of the UK team presented the company’s latest innovations,
including the unveiling of the new website, packaging and products.

Distributors were also treated to a live demonstration of Jazz, the SelectaDNA search dog, in action.

Other guest speakers included Dr Debra Riley of Kingston University, who spoke on global launch strategies,
Dr Bas Reichert, who explained the science behind the brand and Roger Gomm QPM, a former Gold
Commander in the Metropolitan Police, who delivered the keynote speech on public order and the London riots
and how SelectaDNA could be used in similar situations in the future.

James Brown, Managing Director in the UK, said: “The conference provided a platform for distributors
to share success stories and best practice with each other; both in a formal environment, with talks
ranging from the forensic marking of legal documents in Guatemala to ex Police presentations on public
order and studies into the transfer of forensic marks, and an informal setting over a meal in Bishopsgate.
We would like to thank all the distributors for making this such an excellent event.”

Flying The Flag For DNA

For further information and images contact: Angela Singleton, Press Officer for Selectamark.

Mobile: +44(0)7905 623819
Twitter: @selectadna

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