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Elite Protection At JD Sports

Elite Protection At JD Sports

Trainer and sports fashion retailer JD Sports is set to use the latest SelectaDNA Defence Spray Elite to deter thieves and protect against steaming and shoplifting.

The Defence Spray Elite is a compact offender marking spray used to deter criminal behaviour. It sprays the offender with an invisible solution of unique synthetic DNA code and UV marker that clings to skin and clothing for days, weeks or even months. The spray contains unique DNA codes that will be registered to JD Sports. Police can use an ultraviolet light to locate marked areas, immediately linking the offender to the crime scene.

A special training course is being run for security staff at JD Sports to ensure the correct use of the spray.

The new security measure is being introduced to deter criminal incidents such as ‘steaming’, where large, organised gangs run into targeted stores, threaten staff with violence then flee with armfuls of stock. Such incidents can have severe detrimental effects on staff and customers who are left shocked and frightened by what they have witnessed.

JD Sports like many other retailers have seen in increase in offenders attempting steaming type incidents and have been looking for additional security methods to deploy in order to deal with these violent offenders. Along with additional training, JD Sports Fashion PLC has further invested in using the Defence Spray Elite to allow selected trained security officers to target offenders in violent offences and increase the chances of a later prosecution where an initial detention is not possible.

Deploying these methods have already seen some great results. The use of the Defence Spray Elite is likely to further increase the positive outcomes now being achieved so far. Another threat to retailers often happens after hours. Thousands of pounds worth of stock can be stolen by ram raiders in one hit as they reverse their van into a shop’s shutters and then make a quick getaway.

According to the latest British Retail Consortium’s Retail Crime Survey (April 2016 to March 2017), the total direct financial cost of all retail crime in the UK has risen to £700m, an increase of six per cent. The survey found that the ‘biggest concern’ has come from the growth in violent incidents causing injury to retail employees – with incidents occurring at twice the rate compared to the previous year. Financially, however, the largest single element of the overall cost of crime to retailers remains shoplifting – which accounts for £500m per year, an increase of 15%.

SelectaDNA Defence and Tagging Sprays are a proven way for police and security personnel to discreetly tag and identify an offender. The sprays can be aimed at suspected criminals without the need for physical intervention.

For further information and images contact: Angela Singleton, Press Officer for Selectamark.

Mobile: +44(0)7905 623819
Email: angela.singleton@selectamark.co.uk
Twitter: @selectadna

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