PROPERTY marking for Freshers arriving this term at the London School of Economics (LSE) and Political Science has been so well-received that it is being offered to all 9,000 students at the university.
Following a two-day marking event at the LSE campus in central London, which was attended by over 300 new students, security staff are now planning a weekly surgery to mark valuable electronic equipment such as laptops, iPads and mobile phones belonging to any other students.
The SelectaDNA marking kit, which has been proven to reduce and deter theft of valuable items, contains a bottle of formula which is made up of an ultraviolet tracer and a unique DNA code. If a marked item is stolen and later recovered by police, it can be scanned and traced back to the rightful owner via the DNA marking.
Paul Thornberry, head of security at LSE said: "SelectaDNA is easy to promote to the students because it is so easy to apply. It is also more professional looking than other marking products we have tried.
“By using an electronic microscope, we have been able to show the students what the marking looks like and they seem pleased that we are doing something pro-active to help protect their possessions.”
He continued: “Everything has gone fantastically well and we have had a much better response than expected. We are now keen to roll this out to all our students by way of a weekly marking surgery.”
A series of adverts promoting SelectaDNA to students is being shown on plasma screens across the campus, which is based just off Aldwych in London.
The Student Union is also supporting the use of SelectaDNA and has publicised the marking events on their own radio station and in the student newspaper.
For further information and images contact: Angela Singleton, Press Officer for Selectamark.
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