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Stocking Up In Sweden

SWEDISH homeware and electrical retailer Clas Ohlson is to stock SelectaDNA property marking kits in order to offer their customers 'a modern crime-fighting method'.

Peter Olsson, Product Manager at Clas Ohlson, said: “We noticed that customers were asking for the product in our stores, so it seemed natural for us to supply it through a collaboration with SSF Theft Prevention [the Swedish Theft Prevention Association], which is a strong and credible brand.”

SelectaDNA is already available via Clas Ohlson’s online store but will soon be available instore as well.

Annika Brändström, CEO of SSF Theft Prevention, said: “We see the partnership with Clas Ohlson as a way to make the product even more accessible to the market through an established chain. Evaluation in the UK and other countries, shows that DNA marking reduces theft by up to 83% and this is in line with our efforts
to contribute to a safer society and prevent crime.”

Stocking Up In Sweden

For further information and images contact: Angela Singleton, Press Officer for Selectamark.

Mobile: +44(0)7905 623819
Twitter: @selectadna

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