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Salford Council Takes SNAP Decision To Reduce Burglary

Salford Council Takes SNAP Decision To Reduce Burglary

THOUSANDS of homes in the Eccles district of Winton, Salford, are to benefit from a new SelectaDNA property marking scheme, which is being introduced to reduce crime and make residents feel safer.

Funded by Salford Crime & Disorder Reduction Partnership (which includes Salford City Council, Greater Manchester Police, Greater Manchester Fire Service and Salford Primary Care Trust), the Forensic Property marking kits are being distributed to 3,200 residents on three main estates in the area – New Lane, Westwood Park and Brookhouse. The scheme forms part of a council-led SNAP initiative to tackle local problems such as anti-social behaviour, crime and environmental issues.

SelectaDNA is a forensic marking system which enables people to protect their valuables from theft. The solution, which contains a unique DNA code that links each item to the individual household, does not damage the marked property.

Police forces across the UK routinely scan criminals and suspected stolen property for traces of SelectaDNA, so criminals know about it and fear its power to link them to the scene of a crime. As a result, SelectaDNA has a 100% conviction rate when used as evidence in court.

Starting this week with residents in New Lane, followed by Westwood Park and Brookhouse, trained officers will be carrying out home visits over the next couple of months to help people apply SelectaDNA to household valuables such as laptops, games consoles, iPods, mobile phones, jewellery, electronic equipment and SatNav systems.

James Brown, sales director at Selectamark, which produces SelectaDNA, said: "If an item marked with SelectaDNA is stolen and then recovered by police, it can be identified and returned to its rightful owner. Most significantly though, if SelectaDNA is found on hands, clothing, or possessions, an offender can be directly linked to a specific theft or burglary."

Councillor David Lancaster, Salford City Council's lead member for community safety said of the new scheme: “This is an example of the many things we're doing to help address the issues that matter most to local people.”
SelectaDNA was chosen by Salford Crime & Disorder Reduction Partnership (which includes council members, local police, fire services and housing associations) because it fitted strict product guidelines set for the scheme.

The Partnership considered how easy SelectaDNA was to apply, how easy it was for police to check for markings, its comparatively low cost, and high certification standards. Impressive case studies of previous residential schemes, which had reduced domestic burglary by up to 85% in some instances, were also examined.

Inspector Jill Gorse of Salford South Neighbourhood Policing Team said: "This type of hi-tech security system has proved very successful and will go a long way in ensuring residents valuables are protected, as well as acting as a deterrent to thieves."

More information on the SNAP initiative can be found at

For further information and images contact: Angela Singleton, Press Officer for Selectamark.

Mobile: +44(0)7905 623819
Twitter: @selectadna

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