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Dutch Success Leads To Amsterdam Retail Scheme

Tuesday, 27 April 2010  |  admin

POLICE evaluation of a crime reduction campaign using SelectaDNA in Rotterdam has recently been announced and robbery figures have been reduced by a massive 65%.

The scheme covers small businesses, retail outlets and fast food restaurants including the busy McDonald’s on Coolsingel, the main shopping street in the central area of Rotterdam.

These impressive burglary reduction results have led to the launch of a similar scheme in an upmarket retail area of Amsterdam, with other cities in the Netherlands keen to follow on.

The Amsterdam scheme uses SelectaDNA’s intruder spray which has been installed in luxury boutiques and jewellers. Altogether, 20 streets in the centre of the city have been declared a ‘SelectaDNA-protected’ zone by Police.

The SelectaDNA Intruder Spray is proving to be one of the most effective ways to deter commercial burglaries and smash-and-grab raids. It can be fitted at multiple entry points of premises such as pubs, restaurants, corner shops, supermarket chains, jewellers, warehouses and petrol stations, immediately target hardening any building.

Once activated, the DNA spray emits a burst of hi-tech forensic solution onto the offenders. The solution contains a UV tracer and a unique DNA code, linking them irrefutably to the scene of the crime.

Traces of the DNA solution can be taken from the skin, hair and clothing of offenders, and sent away for forensic analysis to prove that they have broken into a particular premises. Although invisible and harmless, the UV and DNA will remain on an offender for weeks - clinging to fibres and sitting in creases of the skin.
Police routinely scan for traces of SelectaDNA in custody suites, and if they find it, it will help Police to obtain a conviction.
 
Simon Nab, project manager for SelectaDNA in the Netherlands, said: “The Police were very happy with the Rotterdam crime reduction figures and the scheme has been judged a success. As a result, Amsterdam Police have instigated their own SelectaDNA scheme, which was launched recently by the Mayor of the city.  We are confident that similar crime reduction figures to Rotterdam can be achieved.”

He continued: “However, if the worst did happen and robbers broke in to DNA-protected premises, it is likely that sprayed intruders would flee the crime scene before stealing any goods as the DNA fear-factor amongst criminals is very high.”

Meanwhile, other areas in Amsterdam are being protected by SelectaDNA property marking kits with hotspot areas in the west of the city using DNA forensic marking to protect over 3,000 homes from burglary.

The SelectaDNA solution contains special UV markers and a unique DNA code which is registered to an individual property. The marking solution can be painted onto items of value such as TVs, laptops and jewellery. If a marked item is stolen, it can be traced back to the owner via the DNA code.

Simon Nab said: “Within minutes of being alerted to a break-in, local police officers can call for an emergency dispatch vehicle to come out to them. Each vehicle is fitted with a UV torch that can be used to examine suspected stolen items. If a burglar is caught in possession of marked items, it can be proved beyond doubt exactly where the goods have come from. This can lead to an immediate arrest and subsequent conviction.”

Residents are being encouraged to use the window stickers supplied with each kit to alert potential criminals that the system is in use and to deter them from targeting their homes.

For further press information and images contact: Angela Singleton, Press Officer for Selectamark. Mobile: 07905 623 819. Email: angelasingleton@onetel.com

About SelectaDNA

Selectamark Security Systems plc sells patented DNA security solutions to protect property, assets, critical infrastructure and people. SelectaDNA provides a forensic chain of evidence which can be used to identify property and link criminals to crime scenes. SelectaDNA is the World’s No.1 brand in forensic coding and is available in over 20 countries. For more press stories visit www.selectadna.co.uk/news.html
 
SOURCE: Selectamark Security Systems plc
MEDIA CONTACT: Angela Singleton, Press Officer, angela.singleton@selectamark.co.uk, Mobile: +44 (0)7905 623 819
WEB: www.selectadna.co.uk
TWITTER: @selectadna
FACEBOOK: www.facebook.com/selectadna



 

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